Mindpoint Group is a cybersecurity and IT Operations company that focuses to build the best cybersecurity solution anywhere. They service B2b and B2G entities like Capital One, M&T Bank, Red Hat, FDIC, Peace Corps, the US Department of Health & Human Services, and the US Department of Education to assess, protect, and respond to any cyber threats to transform or automate solutions.
When Mindpoint Group began working with Mitch Wallace Creative, they were on a path to reach new growth, which resulted in a brand evaluation and evolution. To define the next stage for Mindpoint Group, we explored and widened the color palette, creating easy visual communication holistically throughout Mindpoint Group’s touch points. A new set of brand typefaces were established to be used internally and externally for a clarity and consistency. These decisions and results lead to refreshing and executing a variety of social media graphic templates, trade show booths, data sheets, case studies, ebooks and other sales collateral.
